When I created Fedda, I wanted to curate everyday pieces with true laid back practicality. With every piece I wanted to give my day a lot of ease that feels natural and look beautiful.
At Fedda we only work with ethical producers and suppliers. Our goal is to work with all materials that bring positive impact through our supply chain.
Our story started in New York in 2017 with a collection of 5 everyday pieces. I wanted to create a clothing brand for my regular dog walks and coffee runs that feels very laidback New York but still shows my middle eastern background.
In 2019, we ended our journey in NY and moved to Saudi to embrace every beautiful change we're seeing around us.