When I created Fedda, I wanted to curate everyday pieces with true laid back practicality. With every piece I wanted to give my day a lot of ease that feels natural and looks beautiful. All our pieces are made with organic linen, or handwoven cotton for that earthy imperfect texture. 
At Fedda we only work with ethical producers and suppliers. Our goal is to work with all materials that bring positive impact through out our supply chain. 
Our story started in New York in 2017 with a collection of 5 everyday pieces. I wanted to create a clothing brand for my regular dog walks and coffee runs that feels very laidback yet very New York but still shows the beauty of our beautiful and unique middle eastern details. 
In 2019, we ended our journey in NY and moved to Saudi to embrace every beautiful change we're seeing around us.