About


Samaher Bayazeed, the creative director and founder of FEDDA. A graduate of Design Management and Strategy from Pratt Institute in New York with focus on sustainability in fashion. 

While in New York, I Launched Fedda in 2017 with purpose to create a clothing brand for my regular dog walks and coffee runs that feels very easy yet very New York but still shows the beauty of our beautiful and unique middle eastern details.

My work is focused on creating and curating pieces with true laid back practicality to give the day a lot of ease that feels natural and looks beautiful. I want to always make clothes that has positive impact through out the supply chain. 

In 2019, I ended my journey in NY and moved to Saudi to embrace every beautiful change we're seeing around us. Recently, decided to launch SALSA as an artistic escape.

 

Love,

SEMSEM